News
An unconventional convention
Published 03.12.08
In October, indie labels, bands and promoters alike got together in the unconventional venue of Sacred Trinity Church for Unconvention. CREATIVE Times caught up with Jeff Thompson of Fat Northerner Records, who organised the event, to find out more.
Held across the same three days as In the City, Unconvention’s aim was to get the people from the grassroots of the music industry talking. And talk they did. “We felt it was important to do as it’s the indies who represent the industry in the regions,” explained Jeff. As with In the City itself, the hot topic was the impact of new technology on the industry and the opportunities this can provide. “For people working at this [grassroots] level it’s very much the start of a new chapter, which contrasts somewhat with the view of the more established industry.” Jeff added.
A diverse mix of panellists, including Caroline Elleray of Universal, Andrew Dubber, Lecturer at Birmingham City University, Dave Cooper of Melodic and Jay Taylor of Ruby Lounge, tackled subjects such as innovation, exposure, the future of the record label and live music promotion. In between the discussion the audience were treated to sets by bands including Cynic Guru, Cats in Paris and Denis Jones.
Andrew Dubber, author of New Music Strategies commented “At Un-convention people are trying to build a new industry.” Howard Monk, who chaired the live music debate and is founder of The Local, a London based live music promotion agency, added: “This is an attempt at doing something at a level which is not so far beyond your reach. This is talking about what you can do now, it’s very real, and I’m very glad to be a part of it”
There are high hopes for the future of Unconvention: “we believe that the event not only has the potential to bring together those working in music, but also many of the creative industries in the region,” Jeff said. “ We hope Un-convention is a catalyst for new conversations, ideas, partnerships and friendships.”
Find out more about Unconvention at:
W: www.unconvention.wordpress.com
You can also download Andrew Dubber’s e-book ‘The 20 things you must know about music online’ here:
Published by:
Creative Times, Creative Times
