Creative Times

Code Computerlove to handle Digital Drive For Skin Bliss

Published 01.10.08

PZ Cussons has tasked digital marketing agency Code Computerlove (www.codecomputerlove.co.uk) with developing a digital presence for its new innovative Imperial Leather skin bliss moisturising shower lotion, which hit the shelves this month.

Code will begin by creating a branded home page (www.skinbliss.co.uk) to support the product’s initial launch and help collect data. A new, “all singing, all dancing”, site will then be produced to support the recently launched £1.5m marketing campaign.

Code Computerlove was appointed as PZ Cussons’ rostered digital marketing partner following a competitive pitch in January 2008. This latest task for Imperial Leather comes on the back of ongoing digital work for Cussons’ Carex and Original Source brands. Both brands have exciting new consumer sites going live this summer.

Heather Boden, brand manager for Imperial Leather, said: “Skin bliss is a really innovative and exciting new product that offers us a fantastic opportunity to continue to grow our shower share and appeal to new consumers. Feedback from the trade has already been excellent, as has the initial consumer reaction.”

“Our digital presence will help us to extend our communication and dialogue with consumers (primarily women), enhance awareness and educate consumers about the products benefits. Code is working up a digital marketing strategy that will centre around a consumer facing website, as well as other online tactics.”

The new site will highlight the product’s USPs including the fact that moisture is locked into the skin using unique Moisturelock TM technology. This technology works by using an ultra mild cleansing system to gently cleanse without stripping away your skins precious natural oils and helps skin seal in its natural moisture leaving no greasy residue. The result is skin is noticeably, and touchably soft, smooth and supple after just 5 days

-ends- Code Computerlove is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 55 people at its offices in central Manchester.

Over the last few years, Code has won a total of 39 industry awards. So far in 2008, Code has been voted North West Digital Agency of the Year – The Drum and UK’s number Number One UK Digital Agency for ROI in Revolution Magazine’s Client Survey. Code’s client list includes HMV, Waterstone’s, Kimberly Clark Corporation, PZ Cussons, Crown, Lex, Brother, First Transpennine Express, Premier Foods, NUS and Hillary’s. Visit www.codecomputerlove.com for more information.