Creative Times

Thomas Dainty strides to online success with a bespoke service from HGA

Published 03.09.08

For the last 10 years Thomas Dainty has provided the highest quality footwear and leather goods to the “cash rich but time poor” professionals working in the City of London. Every day of the working week craftsmen and consultants travel from Northampton, the traditional home of the UK shoe manufacturing industry, to appointments in London. They provide selection and fitting sessions for an audience who expect the very best – and can afford to pay for it – but, because of their demanding working lives, have little time for conventional shopping trips.

To ensure Thomas Dainty’s online presence reflects its offline persona, Manchester-based HGA Creative Communications has transformed the existing information-only website into a fully functional and compliant E-commerce site. Today’s online client has full control over the content thanks to a bespoke content management system.

“We felt that the previous site wasn’t a true reflection of the prestigious Thomas Dainty brand or the bespoke service the company offers” explains Hayden Evans, Senior Web Developer at HGA, ‘And after a detailed research programme and discussions with the client we concluded that the new site would have to deliver exactly the same high standards of service and exclusivity that define the brand in the eyes of its existing customers.”

A sentiment echoed by Catherine Wightwick, Managing Director of Thomas Dainty “HGA have made an immense contribution to the e-development of Thomas Dainty. Creative helpful and responsive they have taken me to the next level”

Michael Wiggins, Business Development Manager at HGA, adds that “in today’s retail landscape, brands – whether big or small - understand the importance of loyalty. The web has become an increasingly important channel for brands to engage with consumers who demand easier access to the products they want and where to find them. It’s a constant challenge for brands to ensure they are in the right place and meet their consumers’ needs. The Thomas Dainty site is a perfect example of knowing your market, your customers and delivering what they want in the way that they want it.”

Thomas Dainty have asked HGA to look at producing further campaigns to support the new website to leverage the brand’s reputation and service against competitors within this niche marketplace.

http://www.thomasdainty.co.uk/

HGA is an integrated agency with a personal approach. We generate engaging creative ideas for client brand experiences delivered with diligence and intelligence. With over 20 years experience in live event, internal communications, print, video and digital channels we are able to provide a flexible solution that befits clients needs. Cohesive on brand message with accountable results.

For further information please call Michael Wiggins on 0161 776 7042 or email mwiggins@hgacreative.com