News
Reading Room transforms YHA’s fortunes online and looks to awards
Published 07.08.08
The Manchester office of Reading Room has revealed that its revamped site for the YHA has literally transformed the online fortunes of the charity, while helping it gain recognition on a national awards scheme.
The YHA has joined another Reading Room client, Whizz Kids, in the nominations enclosure for the Charity Times Awards, which recognise outstanding achievement in the field of charity management.
Both have been short-listed in the best use of web category.
YHA: online booking boostYHA’s place on the billing comes after Reading Room redesigned and re-launched its website last year, with the aim of pushing more and more bookings online and reinvigorating the brand.
A spokesperson from the agency revealed to How-Do that since the site came online the revenue it generates has risen from £2.4m to £4.8m, with a 39% increase in visitor numbers and a sales conversion rate that has risen from 2.6% to 3.4%.
YHA also set the agency the target of moving 50% of all its bookings online within the first three years of operation. By the end of the first year that figure already stood at 40%, leaving the firm confident of reaching its objective well before the given timeframe.
The agency appears to be understandably happy with the results.
Children’s charity Whizz Kidz has also been short-listed for its email marketing campaign ‘Kidz with attitude’.
The nominated charities will discover their (awards) fate at a ceremony to be held on 18 September at London’s Royal Lancaster Hotel.
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Published by:
kirstie buchanan, Reading Room
