Creative Times

i-Wise - practical search marketing support for creative agencies

Published 04.08.08

Manchester's full service internet marketing agency I-COM has today launched a new service, i-Wise, for partners in the creative media market.

The skills required to deliver effective search engine marketing campaigns are becoming increasingly specialised and harder for many creative agencies to deliver profitably. However, lack of a credible search engine marketing offering can put accounts at risk from agencies that talk about the monetisation of campaigns through search.

i-Wise solves this problem helping agencies build a position in search by drawing on I-COMs search engine marketing expertise to meet their clients requirements.

• Through the i-Wise service agencies will benefit from:
• Search engine optimisation training which will help them develop websites which can be more effective in the search engines
• Access to advanced website development expertise to help build sites that deliver
• Advice on other online marketing techniques that can help clients maximise the potential of their sites
• Access to website optimisation consultancy services to help improve the conversion rates of clients sites
• A non-competition agreement the client always belongs to the introducing agency not I-COM
• Commission in return for introducing clients to I-COM, the agency will receive a small amount in recognition of the costs associated with maintaining the relationship

i-Wise will help secure creative agencies relationships with their clients and will cost them nothing to get involved, there are no commitment fees or minimum referral volumes.

I-COM has already established this type of partnership with a number of creative agencies in the North West, but this formalisation of approach is new to the sector.

Mike Blackburn, I-COMs Operations Director said, Our i-Wise programme will help our partners protect and grow their business. Unfortunately, some search engine marketing companies have brought the sector into disrepute by promising much and delivering little. As a reputable search engine marketing business this is our attempt to strike back. Well help our partners build platforms that can be searched and then provide services to make the most of what theyve developed.

If youd like to discuss the i-Wise programme contact Mike Blackburn on 0161 402 3174 or email him on info@i-com.net