Creative Times - Multimedia

The Loop - Peter Saville

Wed, 03 Sep 2008 16:12:15 +0100

July’s Loop was an extra-special evening, featuring Four23's Creative Director Warren Bramley in conversation with one of the most influential designers of an era, Peter Saville.

How To Sell The Intangible, Valuing your creative assets

Mon, 28 Apr 2008 14:42:15 +0100

Our topic is the intangible. Thin air. The concepts, ideas, thoughts that many of our businesses are based on.

With the help of Jayne Barrett - Elmwood and David Ward - Glu (formerly of Ocean Software and iFone) we explore how we value our intangible businesses. Maybe we want to cash in on our endeavors, sell on our company to another and go buy an island in the Maldives? How do we put a price on what essentially is invisible? Or instead maybe we want to build value into our company, to help us grow, become more financially stable and more profitable?

David Ward, Chairman, EMEA
With more than twenty years of experience, games industry veteran David Ward is known to many as a pioneer of electronic gaming. Before joining Glus management team in April of 2006, Ward was responsible for founding the highly accredited mobile entertainment publisher, iFone which was preceded by service as a board member of Infogrames, Europes largest publisher of interactive entertainment. Prior to merging with Infogrames in 1996, David founded Ocean software in the early 1980s, where he pioneered many of the precedents in the emerging video games industry, migrating entertainment brands from traditional media to build gaming franchises and establishing the concept of publishing and content aggregation as models for a new market. Wards colorful history in the gaming sector has recently been recognized by being inducted into the Entertainment and Leisure Software Publishers Associations (ELSPA) Hall of Fame, for outstanding contribution to the games industry.

Jayne Barrett, Head of Learning, Elmwood
Jaynes career in communications spans continents as well as disciplines. It began with advertising in Seattle, USA, at Cole & Weber (part of WPP group) where she directed the Boeing Commercial Airplanes and Weyerhauser Wood accounts. Returning to England in 1990, she worked as a brand consultant at several leading consultancies where her corporate b2b and investor relations experience includes, on the client side, running Hansons corporate affairs department. In 1999, she moved back to her native Yorkshire to join Elmwood, becoming Managing Director in November 2000. In October 2006, she became Head of Learning at Elmwood. Her role is now to promote and foster a learning culture, and to deliver a programme of personal and professional development initiatives within the business.

Creativity at Business Northwest

Mon, 28 Apr 2008 14:19:45 +0100

CIDS attended Business North West to show what creativity can do for business. Speakers included Clive Grinyer - Orange, David Walter - Photolink and Jonathan Sands

The Loop - James Sommerville, ATTIK

Tue, 22 Apr 2008 10:29:38 +0100

Graduating from Batley School of Art in 1986, James founded ATTIK with close friend, Simon Needham, in his hometown of Huddersfield. With a grant from the Prince’s Trust, James and Simon set up shop in an attic bedroom in the house of James’ grandmother. They bought themselves the then-revolutionary Apple Mac and started to trade.

The graphic style they made their initial reputation on was a combination of passionate energy – sheer creative freedom – and the discipline of form, in particular, the use of multiple layering. In fact, multi-layered energetic explosions typify what came to be known, especially early on, as ATTIK style. It was this style – best exemplified in the experimental books produced in NoiseLab – that grew the company from Huddersfield to London, and from London to the United States (New York, San Francisco and Los Angeles), with strong affiliates in both Asia and Australia.

By the mid-90s, the company became known for working in just about every medium conceivable, from broadcast to Web to music videos, with clients including Nike, Coca Cola, Ford, Baileys and AOL.

From small acorns, mighty trees do really grow….