Manchester online marketing company WebPraxis has redesigned the Reynolds Group website, incorporating the latest branding and showcasing the state of the art new facilities at its Kent-based fitness spas, training and performing arts academy.

Using an open-source content management system, WebPraxis has successfully improved the website functionality and user interface, as well as adding search engine focused content. A bespoke online booking system allows members to view and register for fitness classes twenty four hours a day.

Over the coming months, WebPraxis will be working with the Reynolds Group to further develop its online presence through targeted search engine optimisation (SEO) and integrated social media campaigns.

Tom Beech, Managing Director of WebPraxis said: “Having worked with the Reynolds Group for the past three years, we were able to research and identify the best way to consolidate and streamline their online offering. By introducing the online class booking system, gym members are able to view and book classes in one click. The success of this system is demonstrated by the fact that over 160,000 bookings have been made through the system since its launch.”

Emma Reynolds, Managing Director of the Reynolds Group said; “It has been a pleasure to work with WebPraxis on our website. They have incorporated elegant design with excellent functionality and search engine optimisation effortlessly. I look forward to our continuing projects as I know I will continue to be educated in the latest web ideas, online marketing and optimisation.”