A Manchester PR agency has been appointed by outdoor playground equipment company Proludic to undertake an integrated PR and social media campaign.

PR Agency One is first focusing its attention on launching Proludic’s Sports Legacy Zone concept and Olympians Steve Backley and Roger Black have been recruited as Proludic’s ‘Virtual Coaches’.

The pair will deliver an online virtual coaching programme which provides users with exercise routines, challenges and group games to be carried out on a range of play equipment.

Each session can be accessed at a Sports Legacy Zone by scanning QR codes, which smartphones can use to trigger virtual coaching videos that are available via the handset.

The coaching sessions are available for all ages and abilities, from entry-level participants, right through to providing expert tips and training programmes for sports coaches and teachers.

Users of the Sports Legacy Zone can get access to tips on individual pieces of apparatus or take part in challenges, games and even online competitions. They are also exposed to a wide range of skills and fitness techniques, such as climbing, traversing, balance and strength building.

The campaign will run during 2012 and will also include seminars, research papers and advice for local authorities, schools, and other organisations on how to fund new play areas.

James Crawford, Managing Director of PR Agency One, said, “With its innovative use of virtual coaching the Sports Legacy Zone is the playground of the future. The campaign seamlessly integrates the latest digital and social media with a classic business-to-business press office, but also provides Proludic with content to support their field sales staff.”

For more information please visit www.pragencyone.co.uk