Skylab creates custom mobile browsing experience for sk:n customers


Posted by: Studio Skylab, Skylab

on June 15, 2012 14:40

Digital innovation studio Skylab is helping sk:n’s customers surf on the move more easily with a new adaptive mobile website. Visitors browsing on iPhone and Android are now automatically presented with a version of the site that is uniquely tailored to suit each individual device, ensuring key information and calls to action remain in view.

The adaptive mobile site allows a faster, more optimized customer interaction which means potential customers can browse the site, find clinics and book free consultations quickly and easily.

Nigel Collier, Managing Director, Skylab comments, ’This project helps to demonstrate the blend of Skylab’s mobile and digital marketing expertise. Analysis of website traffic combined with customer profiling techniques meant there was strong intelligence to support the creation of the mobile site and the return on investment.

‘Following analysis of these results, Skylab recommended an adaptive design approach for the most popular parts of the site to improve and focus the overall browsing experience. We focused on iPhone and Android as these are the most widely used mobile devices amongst sk:n customers. We will continue to monitor the results and analyse the flow of users in order to further develop the adaptive site in line with customer needs.’

Seleena Kajla-Pawar, Digital Marketing Manager, sk:n clinics, said, ‘sk:n receives 15 percent of its web traffic from mobile users. This is a clear indication of technical progress among sk:n visitors and their adoption of mobile technology to access and browse the sk:n website. When Skylab proposed an adaptive design, it was too good an opportunity to miss.’

Skylab has been working closely with sk:n for a number of years, tasked initially to deliver a website to promote the company’s services and increase brand awareness and exposure. Further to the success of this project, sk:n commissioned Skylab to create an ecommerce engine to sit alongside the existing website marketing platform and allow visitors to view and purchase products.

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