Manchester-based advertising agency, Red C, has been commissioned to undertake a ‘brand refresh’ exercise for Wolseley UK’s ‘Center’ brands.

The brand refresh exercise will see new logos and collateral designed for Plumb Center, Parts Center, Pipe Center, Climate Center, and Drain Center. As part of the initiative Red C was also asked to rebrand the Integrated Supply business to Integrated Services, complete with a new logo.

Wolseley UK is the UK operating company of Wolseley plc, the world’s number one distributor of heating and plumbing products. Speaking about the rebranding exercise Julie McLean, Head of Marketing for Plumb and Parts Center, who was part of the project commented: “We wanted an evolution not a revolution as we were building on our high brand equity and the trust our customers have in each of our individual brands. This was a very important project to get right and we knew we could trust Red C to understand that and deliver for us, and they didn’t disappoint.”

Julian Gratton, Managing Director & Creative Director of Red C stated: “We were delighted and honoured to be entrusted with this project and are very excited with the result. We understand feedback from employees, customers and suppliers has been very positive and we’re looking forward to rolling out the refresh over the next few months.”

Red C is working in partnership with key stakeholders at Wolseley UK to oversee the gradual implementation of the new branding. This will include developing new off & online stationery, new look websites and promotional material, new brand guidelines, signage, livery and uniforms.