Salford-based creative design agency Raw have developed a visual identity for the BBC Philharmonic orchestra which runs across a range of publicity materials for the 2011-2012 season. Raw have collaborated with Salford-based photographer and digital artist Andrew Brooks to create the new materials.

Richard Wigley, General Manager of the BBC Philharmonic said: “From the moment I saw Raw’s imaginative designs I was keen to have that for the Philharmonic; they reflect a combination of future thinking with respect for our audience that I really like.”

Raw and Andrew Brooks have created the visual identity through unique pieces of digital art that embody the orchestra’s progressive and inspirational performances. This new approach to the BBC Philharmonic’s marketing activity aims to bring a wider audience to the concerts and increase ticket sales.

Rob Watson, Raw’s Creative Director said: “We have thoroughly enjoyed working with the BBC Philharmonic. Collaborating with Andrew Brooks has brought a great deal to the project as his work is all about bringing an atmosphere and feel to a picture, and we’ve really been able to capture the creativity of the orchestra’s music through the new design.”

The BBC Philharmonic orchestra will be performing a number of key concerts within Greater Manchester over the season, which will take place from September 2011 to April 2012, including the Reflections on Debussy festival, which the orchestra is co-curating with Noriko Ogawa and The Bridgewater Hall.

The award-winning BBC Philharmonic has been at the forefront of Manchester’s vibrant orchestral scene for over 75 years. It is widely acknowledged as a major player in the world of classical music, with its annual concert series at The Bridgewater Hall complemented by national and international tours. The orchestra are now based at a dedicated studio at MediaCityUK, Salford. The BBC Philharmonic is supported by Salford City Council, enabling the orchestra to build active links in the area through a busy learning and community programme.

The project also involves The Lowry, Salford who have been collaborating on the orchestra’s marketing since September 2010.

Based in Islington Mill, Salford, Raw is a creative design agency that creates thoughtful pieces of design and creative communications, with a focus on craftsmanship and collaboration. Rob Watson and Steve Taylor founded the company 5 years ago and the team has grown to eight people. Clients include the Premier League, the NHS and The FA.