SAM Aston has captured the hearts of millions as Coronation Street’s cheeky schoolboy Chesney Battersby-Brown. And the Haslingden High School pupil has scooped several major awards since his debut and is now turning his hand to business. Sam with the help of his brother and father Richard Aston have their sights set on developing a branded merchandise business.

Having been in discussions with Sizzle Media for over 12 months as to what direction the Aston’s would like try their hand in business, due to Sam’s busy schedule the family decided that promotional merchandise would be a good starting point that everyone good get involved in without overtaking their current careers.