New masthead for the modernist

The-modernist-logo-02-_srgb_

Posted by: Jack Hale, manchester modernist society

on March 13, 2011 17:18

Manchester Municipal Design Corporation is designing the new quarterly publication from the manchester modernist society – the modernist. the modernist magazine will focus on 20th Century architecture and design of the north west of England.

The design team at the Manchester Municipal Design Corporation have chosen Architype Bayer-Type for the masthead. The typeface designed by David Quay and Freda Sack is based upon Herbert Bayer’s 1931 experimental, universal modern face.

This contemporary take on the work of a key modernist designer firmly reflects the publication’s intent to champion and polularise the architecture and design of the 20th Century.

Herbert Bayer was an Austrian, born in 1900 and studied under Kandinsky and Mholy Nagy at Gropius’s Bauhaus, after which, Gropius appointed Bayer as director of printing and advertising. In 1925 Bayer also designed the geometric sans-serif typeface ‘universal’ and inspired the famous ITC Bauhaus face.

the modernist will be launched in June 2011 during the RIBA sponsored, NW Architecture & Design Festival.

the modernist

manchester municipal design corporation

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