Manchester based digital marketing agency, Bite Digital has boosted it’s ranks with the recruitment of an experienced marketeer and linguist. Ben Peng, 27, has joined as Chinese digital marketing executive bringing the current team to 17.

Ben who has previously worked for the Oglivy Group in China and the Manchester Investment Development Agency Service, will be working as part of Bite’s dedicated China team. Through his appointment, Bite is growing it’s expertise to help clients market their services and products to one of the world’s fastest growing economies.

Ben a native of Guangzhou city in Canton province, commented, “Bite Digital are truly unique in my experience, offering a wealth of experience across global markets, and with a team au fait with the unique aspects of Chinese social media, such as Sina Weibo – the most popular social network.”

Declan Cosgrove, joint managing director Bite Digital, added, “It’s an exciting time for the industry and ourselves as an agency, we’re pleased to have brought someone of Ben’s calibre into the fold. His knowledge of the nuances of the Chinese language – speaking both Mandarin and Cantonese – coupled with his previous experience will be invaluable for our clients and the agency overall.”

Ben will continue his work with BBC Radio Manchester where he is a freelance editor and presenter of the community program Chinatown.