Manchester based marketing agency Madhouse Associates has been given the job of delivering the master creative and guidelines to Interflora’s new Seasonal campaign.

Madhouse was handed the brief following a competitive pitch. The engagement will drive consistency across all promotional channels by establishing a single creative direction for the company’s key sales periods; Christmas, Valentine’s Day and Mother’s Day.

Creative for each event will demonstrate the beauty of Interflora’s floral ranges, together with the emotions felt by recipients upon delivery of the flowers and message. This work builds upon the recent re-brand Interflora has undergone, which has seen the company embrace a contemporary and aspirational style, with continued use of the iconic Mercury figure, recognised world-wide. Madhouse is keen to aid this transformation by ensuring that every piece of consumer facing material carries the same look, feel and message.

Ben Freeborn, Head of Brand Development said, “Madhouse Associates showed an understanding of our business and demonstrated a creative format which could be successfully developed to fit each of our key events. We are confident that the structured approach and creativity will strive through”

“It’s always great to win a pitch for such a famous brand. I know the team are excited by the challenge of creating the brief to support Interflora’s busiest periods, but that also work across a wide spectrum of media,” added Madhouse Account Director Stuart Hornby.

The first campaign material will go live mid November.

For more information on Madhouse Associates click here.