Madhouse Associates has been given the job of educating healthcare professionals, parents and children on the use of IS Pharma’s product Cryogesic. The simple spray has a temporary freezing effect on the skin, allowing health professionals to carry out blood tests or injections on children and needle-phobic adults.

The Manchester-based marketing agency has been brought on board in order to develop a website that provides product information to both professionals and patients. This brief was picked up on the back of Madhouse’s previous successful work with IS Pharma to create a range of materials to educate users about the products.

Peter Craven, joint Managing Director of Madhouse Associates, said, “It’s rewarding when a relationship with a client keeps developing; not least because it’s clear that you’re doing a good job. We understand the importance of clear communication for IS Pharma, as health is something that affects everyone and as such we want to create a website that’s accessible and understandable to both parents and professional health workers alike.”

Gill Hayes, group brand manager at IS Pharma, stated, “We’ve worked with Madhouse on a number of occasions now. It’s clear they understand what we expect and they consistently deliver. It’s a pleasure to work with people who listen to our needs and then help us come up with ways to address them.”

For more information about Madhouse Associates go to www.madhouseassociates.com.