Aldridge Security – the largest trade only security wholesaler in Great Britain and ROI, has brought Manchester based integrated marketing agency, Madhouse Associates onboard in order to refresh its corporate image.

The London and Manchester based firm, awarded Madhouse Associates the task of updating their logo and refreshing its brochure, following a competitive three-way pitch.

Madhouse based its winning proposition on Aldridge’s mission statement:

‘to use our knowledge, experience and extensive stock to provide you with unrivaled customer service by delivering the right product, at the right price, on time every time’.

Pat Cook, managing director at Aldridge Security, commented:

“The team at Madhouse showed a real understanding for our needs. Their design retained references to our heritage, whilst introducing a fresh and modern approach thereby updating our image.”

Phil Rogerson, joint managing director, at Madhouse Associates added:

“We are all very excited about this project, and have already had a number of ideas for the client, however our current task is to deliver an updated logo and brochure for the company, which expresses both its heritage but also its forward thinking approach to the business.”