The England 2018 World Cup Bid Team has called up Loaf Creative to help them produce a range of digital content for individual and commercial supporters worldwide, and have made them one of only a handful of official suppliers for the bid.
The design and digital agency are producing a host of assets, which include interactive applications, downloadable fan content, digital graphics and other various web content to help raise awareness and build worldwide support. Companies backing the bid will also be able to download content and incorporate this within their own marketing materials.
The bid team, which is awaiting the outcome of a vote by Fifa executive committee members in December, is keen to create a “pass on” mentality and increase the number of companies and individuals actively supporting England’s campaign to host the football World Cup in 2018.
Jo Vertigan, Head of Digital England 2018, said “I am delighted to be working with Loaf Creative whose skill in creating digital assets will help provide a new set of digital tools to enable fans from around the world to get involved with the bid and follow the latest news.”
Tom Downing, Digital Director at Loaf Creative, said “We are excited and proud to be a Supplier for England’s 2018 World Cup bid. The work we are developing with the bid team is with long term goals in mind and we are thrilled about the opportunity to help increase awareness not only in England, but globally.”
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More than one million people from over 200 countries have officially ‘Backed the Bid’. Personalities from the worlds of sport, music and television have ‘Backed the Bid’, including: England stars Wayne Rooney and David Beckham, Formula One champs Lewis Hamilton and
Jenson Button, Noel Gallagher and Sting. England is one of five competitors bidding to host the 2018 tournament and one of eight bidding to host the 2022 tournament. The decision for both tournaments will be announced in Zurich in December 2010.
Visit for more information on the bid…
www.england2018bid.com
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The creative communications agency with offices in Skelmersdale and Liverpool, add The England 2018 Bid Team to their ever growing list of clients which include Heinz, Spinningfields Manchester, Milky Tea, Lancashire County Council, Wigan Leisure & Culture Trust, and the NHS.