Creative agency Kernel has opened its new UK office in Manchester with Kevin Corcoran installed in the position of MD.

Corcoran, formerly of Bates, Rapier and co-founder of multi-award winning London agency Bright, is heading up the office alongside Paul Iddon, Director of Creative Strategy.

Kernel offer integrated creative thinking across brand & category strategy, retail communications, digital, social, direct marketing (TV to mail), CR, advertising and data planning. Kernel also deliver Place Branding solutions, utilising Paul Iddon’s extensive architectural and branding expertise.

The team are already working on campaigns for brands including Quaker, Symington’s, Arla (Puck) Dubai, Aldi and global manufacturer Grundfos.

The team has already expanded with client services manager Barbara Stewart, formerly of Amaze, in addition to heads of data planning and social media.

The agency employs 30 staff across its offices in Manchester and Denmark.