HighContrast have recently completed a controversial campaign for the new Antonio Federici Ice Cream. Working with Fredericks’s creative director Matt O’Connor, HighContrast provided the models, props, styling and photography for the campaign.

The ads include a couple fighting over the ice cream, and two ads depicting a nun and a priest interlocked, giving in to their temptations.

The ads are going to roll out in the food press, along with their new website to support the launch of the brand sold exclusively in Sainsbury’s.

View the images in full in the commercial section of HighContrast’s website.

If you have a campaign you’d like to discuss or have any photography requirements, please contact Ed on 0161 660 1973.