The White Room to lead DMEX – An Innovative Media Exchange Programme for the North West.

The White Room, a consultancy agency specialising in the creative economy, are celebrating their first year of trading after securing a prestigious contract with Northwest Vision&Media.

Working with NWV&M, The White Room will deliver Digital Media eXchange (DMeX) for TV and Digital Media Companies across the North West. DMeX will connect senior professionals from the television sector with digital media companies – through paid placements, mentoring and collaborative digital projects. The programme will incorporate a series of cross-platform training sessions, workshops and masterclasses from digital experts across the UK.

Participating freelancers will include television producers, directors, editors and scriptwriters who will work closely with host companies operating in gaming, animation, online media and a number of cross-media and platform projects.

Speaking of the win, The White Room’s MD Andy Lovatt said; “We’re delighted to have won this contract and to be working with NWV&M on this innovative project. With rapid market convergence and the developments around Mediacity:uk, there is a real demand for digital skills in the TV sector and TV expertise in the digital sector. This project will accelerate that skills crossover and with it bring new opportunities to ex- plore new markets and business growth.”

Lynn Kelly from NWV&M is keen to deliver a scheme that has been in development for a number of months. “This project should make a real difference to both the TV and Digital sectors in the North West. We have some great talent in both sectors and this project will bring them together in new, exciting and innovative ways.”

Recruitment of the digital companies and TV freelancers will commence in October. To register your interest please email Phil Birchenall at dmex@visionandmedia.co.uk;

Further Information:

The White Room

The White Room Creative Economy Consultancy was established in 2007 by Andy Lovatt (former Head of Creative Industries at North West Development Agency) and Andrew Melchior (formerly Digital Manager with EMI Commercial Markets). The team were recently joined by Phil Birchenall, previously Service Manager at Manchester’s Creative Industries Development Service.

The White Room recently won the national contract to deliver Commitment 13 of the Creative Britain Strategy – identifying best practice for creative business support across the UK. Since its foundation, The White Room has completed strategic development work for The Open University, In The City Music Conference, Foundation Degrees Forward, DTI and DCMS.

The White Room also represents a number of critically acclaimed artists operating within the creative sector including the photographers Andrew Brooks, Kevin Cummins, Natalie Curtis and ‘Best of Manchester’ award winning conceptual artist Naomi Kashiwagi.

www.thewhiteroomcec.com

Northwest Vision and Media

Northwest Vision and Media works on behalf of the TV, ?lm, radio, digital and games industries in the Northwest to grow a world-class media economy within the region. We provide strategic leadership, help to build businesses, develop skills and talent, encourage and invest in production and inspire audi- ences. Find out more at www.visionandmedia.co.uk

Northwest Vision and Media is funded by the UK Film Council, the Northwest Regional Development Agency, European Funds, Skillset, local, city and council authorities across the region.