Bolton-based agency, Fudge, has revealed the new branding for the England Squash and Racketball Association.

It was brought in last September to make the sports feel more”vibrant, modern and professional” and the new identity has just been revealed.

English Squash and Racketball rebrand by Fudge "It has been a fabulous project. Squash is experiencing a major resurgence, as England’s national teams are now considered World and European Champions, while the growth of racketball has seen thousands of people step on court for the first time,” explained David Eccles, Fudge MD.

“Fudge created this new branding to reflect England Squash&Racketball’s newly elevated status within the UK and also internationally, and it has been perceived well.”

The website is expected to go live soon, as currently the new visual identity appears only on a holding page.

Paul Lynch, sales and marketing manager for England Squash&Racketball said: “The marque that Fudge has created for us, sits perfectly with our new brand objectives.”

Around half a million adults play squash every month, with racketball catching up in popularity.

http://www.englandsquash.com/