A new range of anti-blemish cosmetics is getting the attention of Madhouse Associates.

The fully integrated Manchester agency has again been commissioned by Lornamead UK Limited to work on its online presence for the new Witch products. The win follows successful projects with other brands from the client’s portfolio: Vosene, Woods of Windsor and Yardley of London.

Lornamead was impressed by Madhouse’s competitive pitch, which looked to offer a fresh approach to promoting Witch’s new cosmetics range.

A new website, scheduled to launch this month, will complement the well known naturally medicated Witch skincare products. The online hub will help promote the range to more customers, and build on the 40-year reputation for naturally cleansing, toning and soothing skin.

Henriette Cataldo, marketing manager at Lornamead, said: “Madhouse showed they are dedicated to supporting and growing our brand so that we can continue to satisfy consumer needs. Their proposal demonstrated fresh-thinking and a well structured, commercially focused approach.”

Beth Humberston, senior account executive at Madhouse, said: “We’ve led the campaign with the theme of skindependence – that you don’t have to change the life you lead, just your make-up. There will be an interactive section on the website as well as a lifestyle event and challenge page.”

The new range of cosmetics from Witch is perfect for those with oily combination skin, due to a unique three-in-one action that helps prevent, target and conceal blemishes and breakouts. The range which is available in all major supermarkets and chemists alongside the skincare ranges includes three base products as well as a finishing powder, to give you a flawless, healthy looking complexion.

Lornamead, established in 1978, is a leading privately held global marketer of personal care brands. It focuses on acquiring and investing in heritage brands in order to help maximise growth and increase revenue.

For more information on Madhouse Associates visit its website