flb, the brand identity and packaging design consultancy, has appointed Jo Handford to its board of directors as associate director. This is a new board position and is integral to flb’s expansion as the firm gears for further growth within the retail and FMCG sectors.

Handford joined flb in January 2009 as senior account director and was promoted to director of client management shortly afterwards. She has specialised in the world of packaging design and brand management for more than 14 years and during that time has also developed a sound capability for building and managing very effective client management teams, which she will continue to do alongside her new role as associate director on the board of flb.

Prior to joining flb, Handford spent ten years at Cadbury, first in the marketing department working on new product launches and later within Cadbury’s design agency where she managed several Cadbury packaging and sponsorship projects.

Guy Douglass, managing director of flb, said: “We are seeing significant growth in our business and it was crucial for the board to bring expert focus to its strategic team in the area of customer relationship management. Jo’s contribution to the business during this past year, allied to her industry experience, made her a natural choice for us”.

Jo Handford, associate director of flb, said: “It is a great honour to be offered this strategic position after just eighteen months at flb. We are going through an exciting period, developing new business and clients despite a tough recession, and we intend to leverage that success by being industry leaders in the delivery of excellent design, supported by benchmark customer relationships”.

flb designs for several blue-chip clients including ASDA, Kenwood, B&Q, HobbyCraft and Danone (Cow & Gate).

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About flb
flb is an award-winning brand identity and packaging consultancy specialising in the retail and FMCG sectors. It combines strategic and retail expertise with branding experience and design flair to create standout designs that build brands with the purpose of driving sales.

Every day flb works with brand owners to package their businesses and products in a way that engages with consumers in a meaningful way. Some projects are completely new; some are brands in evolution over time. Some require radical thinking and some simply subtle tweaks. But all have a common objective for flb, to generate business impact from great design.

Founded in 1977 as Fisher Ling & Bennion, the agency too has evolved. Its value to its clients is derived from a unique combination of pragmatic leadership and a team of design industry veterans, brand strategists and the best designers at the sharp end of effective brand and packaging design and creativity.

flb designs for blue-chip clients such as ASDA, Kenwood, B&Q, HobbyCraft, Warburtons and Danone (Cow&Gate).