Creative Times

‘Creative agency Dinosaur promotes Manchester’s summer of family fun’

Dinosaur is working with Cityco, Manchester’s city centre management company to promote Manchester city centre as a great family friendly destination, this summer. The campaign has been launched to coincide with the school holidays and is based around informative A6-sized visitor maps, 350,000 of which have been produced and are being distributed at street level. Support comes in the way of billboards and 6 sheets, and also a high-impact building wrap, situated on Deansgate; as well as online at visitmanchester.com, where the maps are available to download. The creative builds on the successful See What Manchester’s Made Of brand created by Dinosaur in the winter of 2009, to promote the city’s retail sector. The winter campaign helped buck the economic trend as Manchester’s retail arm outperformed the national average by 2.7% in like-for-like sales, during November and December. ‘Linsey Hales’, Art Director at Dinosaur comments

This was an extremely rewarding project to work on, and the challenge was to build on and better the success of the winter campaign

To stretch the campaign’s appeal to a family audience, and to show the depth of Manchester’s offering, we refreshed the campaign with a layered, homemade craft look.

We injected the creative with the necessary energy to express what Manchester’s all about during summer.

‘Vaughan Allen’, Chief Executive, Cityco says:

We are pleased to extend the See What Manchester’s Made Of branding to this summer campaign, giving it further recognition. Our focus is to create a truly family-friendly city and this campaign helps get some important messages out to visitors to Manchester. We have 350, 000 maps which will be handed out at stations and the new Visitor Centre in Piccadilly which will help families make the most of their visit.

For more information on Manchester city centre summer activity and to download a map visit www.visitmanchester.com. To find out more about Dinosaur visit http://www.dinosaur.co.uk

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