Manchester based creative agency Dinosaur has designed a new online campaign for The Co-operative Membership, which went live earlier this month.

The online campaign has been created as part of an integrated marketing campaign, including a direct mail piece, free customer magazine, point of sale and posters displayed in-store. It has been launched to promote The Co-operative Membership share of the profits payment which was sent to members in June; one of two payouts received by members annually.

The site has been designed to communicate the benefits of membership, across the whole family of Co-operative businesses; comprising food, bank, travel, insurance, pharmacy, funeral care, legal services, electrical and motors. The site also has an in-built member-specific function, with access to competitions and exclusive special deals. A further function of the site was also to communicate key differences between The Co-operative Membership and other loyalty card schemes – that is The Co-operative Membership is a community who own the business, have a real say in how it is run, and share their goals, as well as a share of the profits.

Dinosaur were briefed to design the site, as well as to create a central eye-catching, appealing and fun creative idea; a hero image, which would also serve as a prompt to remind customers redeem their share of the profits vouchers.

Rachel Spiller, Direct Marketing Support Manager at The Co-operative Group says:

“We were very impressed with the way that the online campaign was executed by Dinosaur and the speed at which this was completed. We have seen a large volume of traffic arriving at the campaign pages and spending quality time there.”

View the site here www.co-operative.coop/membership/