Corporation Pop has created a video for urban lifestyle brand Bench, showcasing the story behind the brand from its humble beginnings in Manchester to global distribution.

The creative solution uses the square full stop in the logo to create a digitalised world map with x and y global coordinates representing Bench’s retail outlets and events. The three minute video will be used to communicate its wide global presence.

Dom Raban, managing director at Corporation Pop explains: “The video takes the viewer on a journey through Bench’s global empire, celebrating 20 years of heritage from its roots in Manchester’s music scene in the 90s. The project involved selecting and editing two decades worth of videos and imagery, which was then cut to music.”

Emily Frazer, international marketing manager at Bench adds: “We wanted a video that highlighted our international reach and global presence. The result represents our history and major landmarks, in a cool and distinctive style that is reflective of our brand.”

This is the third video that Corporation Pop has produced for Bench. The Manchester graphic and digital design agency has been working with the company since November 2007. For more information visit www.corporationpop.co.uk.