CAP has published a short guide on how the CAP Code controls advertisements referring to Prince William’s recently announced wedding.

It highlights the more general rules, such as there should be no suggestion of endorsement by an individual without their consent (rule 6.1). It also sets out the rules which deal specifically with the Royal Family, for example: there should be no mention of members of the Royal Family without their consent (subject to certain exceptions) (rule 6.2), and marketers should not use the Royal Arms or emblems without permission (rule 3.52).

As an example of what might be acceptable, CAP proposes “invite everyone round to watch the wedding and enjoy [product]”. The guide may be useful to lawyers and advertising and marketing teams.

Keith Arrowsmith
Head of Intellectual Property & Medai
Ralli