Food lovers descended on Bolton in their droves at the end of August, to sample the culinary delights of the Bolton Food and Drink Festival – following a highly successful campaign created by the NW brand and digital agency, Fudge.

This has been the first year that the Festival has taken on an identity of its own – previously being part of the Manchester Food and Drink Festival, traditionally held later on in the year.

Fudge developed a fun, highly visual multi-media promotional campaign based on the strapline ‘Its Tasty Up North,’ to generate mass consumer interest and participation in the event.

David Eccles, Fudge’s MD explains; “Despite the previous success of the Festival over the last few years, it was vital to create a massive buzz around this year’s event, as there was to be no spin-off to be had from the Manchester Food and Drink Festival, as has happened historically.”

The campaign certainly did its job – with major footfall being seen at all the cookery demo events, at the Farmer’s Market and in the city’s eateries.

For further information on the Festival go to www.visitbolton.com/foodanddrinkfestival

For more information on Fudge see www.fudgestudios.com.

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Press information:- Anthea Fosti, Zeus Public Relations Limited www.zeuspr.co.uk email: anthea.fosti@zeuspr.co.uk
Tel: 01270 883720 / 07971 437042