Diversify or die? Specialise to survive?
Thursday 29 May – 6-9pm
The panel…
Robert Harwood-Matthews, Chief Executive, TBWA/Manchester
John Holton, Creative Director, Figtree/London
The chair…
Warren Bramley, Creative Director, four23/Manchester/London
The detail… In a world of ever changing, evolving and converging disciplines, is it possible to beat your competition by being the ‘fountain of all knowledge’?
Do you need to develop a portfolio of services to achieve success?
If you choose to specialise, how do you stay at the top of your game? What steps can you take to stay ahead of the competition whilst keeping an eye on disruptive forces?
Or, if diversification is your thing, how do you protect your identity within that mass of spinning plates whilst avoiding a ‘jack-of-all-trades, master-of-none’ tag?
It is clear that both approaches are effective, but which one is right for you?
You must choose wisely…
The event…
Thursday 29 May, 2008 CUBE, Portland Street, Manchester 6pm – Arrival&Reception Drinks 6.45pm – Robert Harwood-Matthews and John Holton 8pm – Catering provided by Fork Handles 9pm – Close and exit
Registration…. The speakers, the knowledge, the food and the drinks. All yours for £20, so what are you waiting for?
Register here http://www.cidsevents.co.uk/register.asp?eventid=101
Harwood-Matthews made the move up North from TBWA\London 21 months ago, where he had headed up the Nissan and Playstation accounts. Taking BDH\TBWA and TEQUILA\ through the transformation to TBWA\Manchester, his dynamism has led agency teams to scoop multi-million pound accounts for brands such as ghd, Nissan Europe, Manchester United, Co-op, Jessops, BP, DWP, Hillary’s Blinds and Fake Bake.
Figtree is a creative consultancy set up by John Holton and Simon Myers in 2004 after many years at Interbrand. John Holton trained as a graphic designer and has worked on large programmes of change for companies such as BA, M&S, Waitrose, Selfridges, BlackBerry and Orange.
CIDS is a not-for-profit limited company. Any surplus income is invested back into our services to support the creative industries.
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