FREE practical workshops for Small Businesses

(Workshop ref:SOWCL1)

Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

This workshop will show you the difference between online&offline shops and the different building blocks for a good website. You should leave the session with the knowledge&tools to development&define a website specification for your business.

You will learn: • The difference between online&offline shops • What makes a good website: design, layout&content • How to develop a website specification in plain English • Ways to keep your online customers satisfied • How to build customer loyalty • How to make your brand work on the web

Places are limited to 26 per workshop (up to a maximum of 2 per company) and are booked on a first come first served basis Please note:

This series of free business events is being provided by Manchester City Council. Preference will be given to businesses having a registered address with a Manchester postcode.

How to register Places are limited to 20 per workshop (up to a maximum of 2 per company) and are booked on a first come first served basis.

To book your place contact Lyn Hadfield or Val Swinbourne on 0161 234 1995, or e-mail your details to businessinfo@manchester.gov.uk, or fax your details to 0161 237 5974.

The full list of workshops in this series include:

• What makes a good website – 12th November 2008
• Choosing the right payment system for your business and your clients – 19th November 2008
• Attracting customers to your site – Part 1: Marketing and Social Networks – 26th November 2008
• Attracting customers to your site – Part 2 Search Engine Optimisation&Pay for Click advertising – 3rd December 2008
• Stay Legal – what you should know when selling goods and services online – 10th December 2008