Selling Online – Attracting customers to your site – Part 1: Marketing and Social Networks

FREE practical workshops for Small Businesses

(Workshop ref:SOWCL3)

Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of off&online routes.

This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?

Our two part workshop will guide you through the different online options and how to access, implement, measure and evaluate them.

You will learn: • How to identify&incorporate the most effective options into your marketing plan • Targeting niche markets • Ways to use social networks e.g. blogs, YouTube, MySpace, facebook • Getting the most out of using social networks

Places are limited to 25 per workshop (up to a maximum of 2 per company) and are booked on a first come first served basis Please note:

This series of free business events is being provided by Manchester City Council. Preference will be given to businesses having a registered address with a Manchester postcode.

How to register Places are limited to 20 per workshop (up to a maximum of 2 per company) and are booked on a first come first served basis.

To book your place contact Lyn Hadfield or Val Swinbourne on 0161 234 1995, or e-mail your details to businessinfo@manchester.gov.uk, or fax your details to 0161 237 5974.

The full list of workshops in this series include: * What makes a good website – 12th November 2008 * Choosing the right payment system for your business and your clients – 19th November 2008 * Attracting customers to your site – Part 1: Marketing and Social Networks – 26th November 2008 * Attracting customers to your site – Part 2 Search Engine Optimisation&Pay for Click advertising – 3rd December 2008 * Stay Legal – what you should know when selling goods and services online – 10th December 2008