Liverpool Science Park invites you to attend an exciting half day workshop to help you define and develop your brand and create compelling customer promises.

Facilitated by Davide De Maestri, Master Coach at the International Coaching Academy and Chair of the Chartered Institute of Marketing NW, this event promises to help you differentiate your business and beat the competition.

Davide was the brand Director at Liverpool Football Club and has previously worked as Group Account Director for Saatchi & Saatchi Advertising.

DETAILS:
WHERE: Liverpool Science Park ic2
WHEN: Wednesday 29 September 9.30am – 1pm
COST: £25 + VAT per delegate
Refreshments and lunch are provided within this price

MORE DETAILS:

AIMS
The delegates will learn how to:-
• Understand what a brand is
• Define and develop their own brand and Noble Purpose
• Create compelling customer promises
• Use branding to develop effective marketing communications, including logo or identity, brochures, fliers, websites, mailings, e mails, adverts, press releases etc
• Motivate staff
• Beat the competition, with unique selling points
• Innovate effectively to generate more profits

OUTCOMES
The delegates will be able to:-
• Define their brand, mission statement and vision or Noble Purpose
• Produce effective marketing communications ‘on brand’, including logo or identity, brochures, fliers, websites, mailings, e mails, adverts, press releases etc
• Engage staff effectively
• Differentiate their business versus the competition
• Innovate and develop new sources of profitable revenues
• Grow their business