If you’re not sure where to start, lacking resources and/or juggling multiple priorities, it can be easy to shy away from marketing.

But your communications can make the difference between the success and failure of your project, show or organisation.

Marketing doesn’t need to be an arduous, expensive or time consuming task, you just need to get the basics right.

This practical workshop is designed for those who are new to marketing and those looking for basic advice to get started. The session will involve hands-on activities and exercises to reinforce the theoretical content and attendees will take away useful tips, templates and best practice guidelines.

Who is it for?

•Individuals with little or no marketing experience or knowledge
•Emerging theatre companies, artists and arts professionals
•Recent arts graduates
•Small/medium cultural organisations with no dedicated marketing staff
•Anyone wanting to understand the basic principles of arts marketing and audience development

What will you learn?

•the basic principles of marketing
•how to plan a targeted marketing campaign
•how to make the most of your resources
•how to communicate effectively with your audience
•how to write engaging and targeted marketing cop
•how to make an informed decision about which tools will work for you

To book email beth.wells@allaboutaudiences.com or call 0161 234 2912

“http://www.allaboutaudiences.com/events/introduction-to-marketing”