Creative Times

Award winning brand and digital agency, Fudge has been appointed to work on the new identity and website for sports association, England Squash, as part of a major marketing drive to promote squash and racketball, as 'vibrant, modern and professional'.

David Eccles, Fudge MD comments,

"It's a landmark brief - and will be a fabulous project to work on. Squash is experiencing a major resurgence, and the England men's and

women's national teams are the current World and European Champions.

Hence, Fudge have been briefed with creating new branding that will reflect England Squash's newly elevated status on both a national and international level."

Ben Taylor, England Squash Marketing Co- Ordinator comments

"The current England Squash brand was developed approximately six years ago, and there is a strong desire to modernise the brand and for the new identity to reflect the organisation in a more effective manner."

The recent Sport England Active People Survey (conducted by Ipsos MORI) revealed a large following for squash (500,000 adults take part every month, making it the country’s fifth most popular organised sport amongst adults).

Racketball is one of the fastest growing sports in the UK, and will play a vital role in the development objectives of England Squash in future years.