Creative Times

Creatively

Paul Arden was executive creative director of Saatchi and Saatchi when they were recreating British advertising. Today he is a best selling author producing books that take about ten minutes to read, but contain a lifetime of wisdom. His first book is entitled "It's not how good you are, it's how good you want to be". This expresses perfectly our approach to our creative product. However good it is today we want it to be as good as it can possibly be and then some.

Technically

Bill Shankly once said "It's not a question of life and death, it's far more important than that". This attitude completely sums up our dedication to our digital work. Our creatives frequently come up with ideas for sites and some techies would say 'It can't be done'. We say 'How could it be done?' and then spend all of our waking hours making it happen.

Emotionally

What seperates agencies? The answer, in a word, is emotion. Some call it passion, others call it commitment. But whatever you call it, it means caring as much about your client's business as they do. At Fudge we are emotionally involved with each and every client. If things don't go perfectly, we take it personally. So we make sure they do.