Published by Creative Times 22.04.08
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London calling?
Ruth Heritage hopped onboard the 9:28 to Euston with some of the North-West’s top creatives to capture their train of thought on the Big Smoke.
Manchester’s creative sector may be booming, but you just can’t resist the call of ‘old London town’ if you’re serious about success – so how do you capitalise on the…
People Power
What’s your company’s biggest asset? Your People. In this an exploration of the issues surrounding staff in our industry, Gina Hewitt finds out how you can keep your people happy. After all happy people equals a productive business. Simple. Oh and sometimes it isn’t all about money, money, money…..
Over the last…
Published by Creative Times 18.04.08
Creative Britain: A Creative Strategy?
During his transition from Chancellor to Prime Minister, Gordon Brown professed to be a fan of Arctic Monkeys - but in this unpicking of the recently announced Creative Economy Strategy, Andy Lovatt (former Head of Creative Industries at North West Development Agency) wonders whether the PM is in fact much more…
Published by Creative Times 18.04.08
Getting Engaged: a guide on how to create a lasting relationship between your brand and your customers
Stage 1 – The First Encounter
Picture the scene: you meet someone for the first time; in fact, it’s a first date. You’re understandably nervous. There are awkward silences. You ask questions with trepidation and are uncertain about how to approach them.
It’s the same when a customer encounters a brand for the…
Published by Lindsey Moore, liquid 04.08.08
Manchester Congestion Charge - Can we overcome self-interest to understand what’s best for Manchester?
One of the key topics of conversation in Manchester these days seems to be the issue of the congestion charge.
There are many arguments which address the issue of whether or not it's a good idea to levy this extra charge in order to gain a much improved public transport system.
The problem in Manchester is that…
Published by Gavin Stretch, I-COM 28.07.08
Top Tips to promote your brand
Do Your Research Find out what your competition is offering and how they are promoting their brand. Search on Google and find informative articles about your industry and gather ideas, concepts and websites that you feel deliver the message effectively. The idea is to keep this journal of information constantly…
Published by Aftab Ali, Reach BCS 25.06.08
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